March 1, 2006
We have to protect our content...
DocBug exclusive: Anheuser-Busch, the owner of the popular American beer brands Budweiser and Bud Light, is suing the Disney-owned ABC television network for copyright violation after ABC's broadcast of ads for the two beers during this year's Superbowl. In a statement, Anheuser-Busch lawyers said the fact that the disputed segments were ads for their own products did not excuse ABC's behavior, nor did fact that Anheuser-Busch had paid $26 million to have them aired. "We have to protect our content," explained one executive.
ABC executives said they could not comment on ongoing litigation, but that they were considering filing a similar suit against themselves for the broadcasts of ads for Desperate Housewives and Lost during the game.
(Thanks to Wendy Seltzer for something resembling the link.)
Posted by bug to Intellectual Property at March 1, 2006 12:33 AM | TrackBack