May 15, 2007

They're not customers, they're a captive audience!-- Media Technology --

shell-ad-1.jpg

My local Shell station has decided to augment its super-low prices of just $3.60 a gallon with some alternate revenue: automatic full-video and audio advertisements blasted at you while you pump gas.

At least there's some satisfaction in the movie trailer they were showing in the rotation — after being subjected to several annoying ads there's something satisfying about seeing explosions playing out on your gas pump.

Posted by bug to Media Technology at May 15, 2007 8:49 PM
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